5 Types of Digital Marketing Techniques for 2020

As technology is advancing, it is the perfect time to grow your marketing strategies as per the recent development and trends. The year 2020 brings you to devise new plans to make sure you lay down your goals and how you are going to achieve them.  

Digital marketing is as strong as ever a primary tool to boost your business and reach potential customers through digital platforms. Here is this blog we are going to discuss some of the best practices and trends in the digital marketing landscape. In the year ahead you must look forward to marketing trends that are going to dominate the market. 

The marketing domain is constantly at a change and transformation and expanding the horizons. Here are some key trends to go through. 

• Social Influencer marketing: These days companies are turning to the influencers who are popular on the social media platform to reach maximum customers. The companies are leveraging their influence. Influencers’ marketing has become a more customized form of marketing and appears more authentic to the targeted audience. People believe in consumer recommendations and are driven by the influencer marketing.
  
• Video ad engagement: - Videos ads were the leading medium for digital marketing in 2019, but they are still ahead for marketing in the digital space in 2020. According to the marketing experts, digital budgets for video marketing are going to increase for streaming online as they target the audience where they spend most of the time. Audiences tend to pay attention to the content of the video and listen carefully and also share on the other social network. As per the market study, Facebook live videos and Instagram live videos are watched more than the offline videos.
  
• Emerging tech rising: The rise in latest technologies such as artificial intelligence, smart tv, voice, 5G is expected to change the consumer engagement and the ads systems. The introduction will bring a major change in how the products and services are marketed. It will change the consumer's intake of content and also rise in mobile usage across the globe. Artificial intelligence will be able to offer more personalization to the videos. As the people are encouragingly adding Siri, Alexa in their home, voice search is and smart speakers are going to expand the digital techniques to lend improved and accurate searches.
  
• Interactive content: Audience looks forward to the interactive content. The digital marketing those years will shift focus to the interactive content such as quizzes, polls, puzzles. The reason behind the rise in the interactive content is authenticity and personalization. One of the best examples is the product and marketing on Instagram when the users tap on the product it shows the price.
  
• Micro-moments: Micro-moments refers to the moments that need instant action that is completed with the smartphone. For example, people nowadays utilize smartphones for making instantaneous decision picking places to go out to eat, shop, or go out. Here business owners use digital marketing techniques to display relevant ads for the right audience and at the right places. The rising trend for the micro-moments can be harnessed by the business owners to filter the customer's journey and impart with the exact options for them. They can learn about their customer needs and deliver quality content readily available.
  
• Social media stories become the mainstay for marketing:  These days stories social media platforms are becoming a major tool for sharing content and bringing the traffic. It was Snapchat that introduced the concept of stories for the first time and it was followed by Instagram, Facebook, and now also youtube. These stories are available for not more than 24 hours and people tend to see stories to know what is new. It can be used for enhancing brand awareness, increasing the users' engagement, marketing at reduced cost and swelled traffic on the web pages and chances to reach youth audiences. It can also be used to create polls and ask questions, or opinions for enhancing customer engagement. Stories are also largely available for location-based services and searching and driving targeted traffic of audience
  
• The content experience will be the face of content marketing: One of the most crucial elements of digital marketing that can make or break your business and appearance online is quality of content. Content is inclusive of various elements such as design, theme, placements and appearance and that makes it good or bad. Content delivers an exclusive experience to the customers and helps to strengthen the engagement. Personalized content keeps the power in the hands of marketer while putting a focus on the consumer's brand experience.

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In the growing trends for digital marketing, business owners are approaching to learn digital marketing to familiarize themselves with the trending practices and techniques. KVCH is a renowned digital marketing training institute in Noida enabling students, entrepreneurs and business owners to learn real-time digital marketing techniques to boost their career and marketing practices. It also offers corporate training to employees and marketing professionals to develop and build online marketing skills.